This part of your content is by far the least used tool available on any creator platform. While you and everyone else are busy getting perfect thumbnails and riding the wave of trending sounds a completely obvious and effective visibility strategy is sitting under your nose. Commenting takes zero time, zero resources and zero equipment and is the most efficient path to your profile’s discovery if strategically enacted rather than a desperately craved need for attention.
Why comments make an algorithm signal
The algorithm utilizes comments to demonstrate true engagement, more than mere views. Conversations imply that your content has some kind of relevance to someone in particular that it inspires them to take a minute to comment and your content is accordingly given a higher platform presence by this algorithmic indicator. By dropping insightful comments on videos that are gaining massive traction that directly relates to your niche, you will be gaining that same attention without putting in any additional content.
Quality comments earn profile views
A vague compliment or generic set of emojis is nothing and is invisible in a comments section already littered with similar input. An original and conversational remark can cause some of the content viewers and, when they find yourself providing comments, then inspire a visitor who may or may not follow you depending on your content to come back and discover some more of your work. Offering insight, professional advice and adding to a video’s point of view can be far more beneficial for profile traffic than a high number of followers or a rapid upload rate.
Pin your best comment
Not only can you leave valuable comments but you also have the ability to pin some of your own in the comments section of your videos to encourage interaction. These kinds of comments can either serve as a question that encourages a viewer’s response or add extra value and details. Creators who are actively seeking responses and contributions from their audience are guaranteed higher interaction rates than those who simply wait passively.
Engage organically on other content
Users that are commenting on content that is relevant to yours most likely share a common interest. Dropping well researched and relevant commentary on that person’s video is an easy way to put yourself and your platform in front of an ideal viewer without the hassle of purchasing ads. While it may take more time per comment, a singular thought can be far more meaningful than an abundance of generic ones.
Build your platform
Even a strategy of commenting will still work better with a well rounded profile and community. Services like SpotifyStorm allow creators to have better visibility lift for profiles and ultimately bring more viewers from your comment sections to actual followers.
Reciprocate within communities
By constantly engaging with your peers you will find yourself gaining reciprocated engagement back from these individuals and it will be of more relevance to the algorithm.
conclusion
Treating your comments as an investment as opposed to a wasted portion of your time will increase the likelihood of seeing significant returns from your work over time. Active participation will not only allow for much greater profile awareness but also an accelerated follower rate compared to anyone that just drops content when the mood strikes them.
