There’s an unspoken but very real challenge associated with being a new creator on social media- the signals related to past engagement history. While this challenge is temporary, understanding how to overcome this in the first few weeks is the key to building momentum instead of getting stuck.
Your First Ten Posts Determine your algorithmic identity
The first posts you make on the platform determine what the algorithm assumes your account is about. Posting diverse topics on an account over the first 10 posts you make, indicates that you are uncertain about which topic to focus on, or what topic will interest viewers. The algorithm isn’t privy to your thoughts, but it can infer it based on the posts you make. You alienate viewers who may decide your account isn’t worth following if the topics are varied and inconsistent.
Focusing your first 10 posts around a central theme is the easiest way to send an accurate signal to the algorithm and start attracting audiences that are interested in the same things you are. The more defined your account and the signal it sends, the better results you’ll receive over time and across related topics.
Prioritize sharable over followable content
You want to reach more than you want followers, especially in the beginning. Trying to build an audience of followers first rather than working on a reach-first and sharability-focused content plan will result in slower growth and less effective engagement. Content you create with the sole intention of turning users into followers will perform significantly less than sharable content that people enjoy and re-post-even from users who do not follow you. Genuine emotions, helpful tips or surprising stats will cause viewers to share your content, introducing you to a new audience or even several new audience groups to your profile that did not require further input on your part.
Borrow audiences by engaging in your niche
To begin showing new audiences engaging information, you need to spend a few hours in discussions involving others in your niche. Interact with others’ popular posts, add unique insight and genuine engagement to conversations. The result is having your name put in front of a large audience, a small group of those users will be converted into followers who remain loyal if you stay consistent, and it takes effort and thoughtful response in order to be beneficial to your reach.
Cross-platform seeding to kickstart discovery
your discovery on all other platforms where you can produce relevant content will start over the first couple of weeks of your account’s existence. Post as often as possible on all your different relevant social media networks.
Visual Credibility For a New Profile
New creators will really gain from a visual leg up early on. Socialwick will help a new account build up a legitimate, public social media image boost so that the algorithm picks up signals to get you seen, all in the critical early weeks of posting.
Conclusion
Building momentum for a new social media account is about smart waiting rather than constant clicking around. Precise initial placement, deliberate focusing on shareability, leveraging audience behavior, prompting social interaction within your existing social graph, and cross-platform seeding are all aimed at offsetting the natural hurdles a nascent account experiences.
