The growth ceiling is surprisingly low for solo creators. For creators who realize they have reached that ceiling early, and began proactively seeking relationships, they have successfully built the infrastructure to rise beyond a level that solo content alone never could have reached.
Find Complementary Creators, Not Competitors
The best partnerships are typically between creators with overlapping audiences, but different subject matters. You’re a creator that makes content about personal finance. Your ideal collaboration partner is a productivity guru. Their audience will share overlapping interests in time and efficiency; neither of you are competitors to the other and your audience could be beneficial to you without detracting from your own subscriber count.
Partnerships built with a complementary rather than competitive dynamic takes the psychology off the table for many creators and will help creators collaborate more consistently. You do not have to drive someone else out of business to find success.
Offer value before you ask for a favor
Creators with sizable audiences are bombarded with requests from aspiring creators looking for their audience to see them. General requests such as I’d love to guest on your show should not be expected to receive a reply. This response only proves that you would like the creators’ audience. The way you grab their attention is by demonstrating that you have a sincere and genuine understanding of what that creator does.
Work with a creator for a couple of weeks in some way, whether by commenting on their content and referencing it within the proposal that would offer value to their audience, showing them that you want something from them beyond simply using their audience.
Collaborate on a series, not a one-off
The people who find you will discover you through the original creator’s channel and will eventually end up clicking through to yours, but will only visit it once. These people will more likely to remember you and stick with you when you can bring them back to your channel with multiple opportunities for exposure. In most cases, this also warrants presenting your proposal as a series, from the get-go, so the creator understands your commitment.
Film your collaborations and release separate content to your audience
The behind-the-scenes of the creator relationship works exceedingly well on all platforms. Creators will also invest in the relationship between two creators they enjoy; making exclusive footage of the collaboration process to each of the creators involved and releasing it to the audience of the specific creators will result in higher view numbers than one would think.
Strategically BOOST Collaborative Content
Collaborations will always benefit from the highest reach during their moment. The TikTokStorm creators with a rapid partnership growth goal will be presented with an engagement lift service that has a high engagement effect- pushing collaboratively produced content through related user segments, ensuring the compounding effect of cross-promotion in the crucial first few hours of distribution.
Conclusion
Rather than transactively getting subscribers through creators working together, building authentic relationships with creators will help boost your audience in a more meaningful way than you could imagine. Authentic relationships and creator partnerships are those in which creators help and contribute to each other’s audiences and will help them push the boundaries of their reach and potential.
